Quote from 2014.
Duane Paulson of home automation manufacturer 2Gig by Linear,
and a former utility-industry exec who developed load management programs, said:
“Utilities are incentivizing the wrong people.
Individuals don’t care about saving $5 or $10 per month,
but give those incentives to companies like ADT or AT&T,
with their millions of customers,
and the money really adds up.”

My opinion:
The problem with this thinking, is that people don't like big companies forcing them into packages
and treating them with indifference,
and misleading the public to gain a dollar.
The battle lines are drawn,
and we the people are behind the barricades
and losing badly
as our ownership disappears,
wages promised as future benefit magically don't exist (stocks),

author page
jobs become temporary,
the rich-get-richer,
and tabloid facts become reasonable alternatives.